Meta plans to launch its paid AI agent Hatch within weeks and introduce a new AI model, Watermelon, in October, according to internal documents reported by The Information. Hatch will be a consumer-focused version of the OpenClaw agent, reflecting CEO Mark Zuckerberg’s push to monetize heavy AI investment and diversify revenue beyond advertising through subscription-based products. Meta is considering tiered pricing, potentially reaching $199.99 per month, and positioning Hatch as a hub for services like DoorDash, Etsy, Reddit, Yelp, and Outlook, while it also develops a broader WhatsApp agent platform.
This update represents a notable development in the Ai sector. Organizations and founders tracking this space should evaluate potential strategic and technical implications on their operations.